“Sometimes, I’ve believed as many as six different things before breakfast”
I get excited about turning complex challenges
into intuitive experiences through insight-driven, creative thinking.
With a Bachelor's degree in Psychology and Communications from Tel Aviv University,
I began my journey as a market researcher and insights analyst,
diving deep into human behavior and data-driven decision-making.
From there, I took my analytical skills to the world of sports,
joining Maccabi Netanya Football Club as an analyst and scout.
I studied games, uncovered patterns, and identified opportunities -
contributing to the team’s success and a Toto Cup victory.
Today, after finishing the UX program at Google and Reichman Tech school,
I’m blending my research-driven mindset, creative problem-solving,
and user-first approach to take on new design challenges.