With a Bachelor's degree in Psychology and Communications from Tel Aviv University, I began my journey as a market researcher and insights analyst, diving deep into human behavior and data-driven decision-making.

From there, I took my analytical skills to the world of sports, joining Maccabi Netanya Football Club as an analyst and scout. I studied games, uncovered patterns, and identified opportunities - contributing to the team’s success and a Toto Cup victory.

Today, after finishing the UX program at Google and Reichman Tech school, I’m blending my research-driven mindset, creative problem-solving, and user-first approach to take on new design challenges.